Stretch marks, scientifically known as striae distensae, are quite common during and after pregnancy. While there’s no need to stress over these natural marks, the desire to minimise or treat them is very common.

What Are Stretch Marks?

Stretch marks are a form of scarring that occurs when the skin expands or shrinks in a short period. They often appear during pregnancy, rapid weight loss or gain, and intense muscle growth. The skin’s proteins, collagen and elastin, can rupture when stretched too quickly, resulting in the appearance of stretch marks.

Why Stretch Marks Occur During Pregnancy?

Pregnancy is a common time for stretch marks due to hormonal changes, genetic factors, and the skin’s increased susceptibility to stretching. Higher levels of hormones, such as estrogen and progesterone, weaken the skin’s elasticity, making it more prone to stretch marks. Additionally, weight gain during pregnancy contributes, especially in areas like the abdomen, breasts, hips, and thighs.

Can You Prevent Stretch Marks During Pregnancy?

While it’s challenging to prevent stretch marks entirely during pregnancy, there are a few things we can do to minimise their appearance. Keep in mind that genetic factors, skin type, hormonal changes, and the necessity for the belly skin to stretch for the growing baby all influence the appearance of stretch marks.

Tips to Prevent Stretch Marks During Pregnancy

  • Keep your skin hydrated by drinking plenty of water. Hydrated skin is less likely to break when stretched.
  • Minimise caffeine intake.
  • Consider products containing Centella asiatica extract, known for preventing the progression and appearance of stretch marks. This natural extract stimulates cell production and fibroblasts, which is crucial for building tissues in stretch mark-prone areas.
  • Regular exercise improves circulation, promotes healthy skin, and helps maintain weight, reducing the risk of rapid weight gain that leads to stretch marks. Consult your doctor for safe exercise levels during pregnancy.

Best Stretch Mark Creams, Oils and Serums For Pregnancy

Tronque Vitamin C Body Oil


I typically don’t invest in pricey body oils, but I must admit, this product is truly exceptional. I used it throughout my entire pregnancy, and it kept my skin completely hydrated. Plus, it absorbs quickly. I love that it’s made from the highest quality natural ingredients such as Macadamia Seed, Avocado, Rosehip, Ceramides, and more.

$120.00

Shop Here

Stretch Mark Creams for Pregnancy

Pura Mama Belly Oil

A fantastic pregnancy body oil that smells and feels great. Made with all-natural and antioxidant-packed oils, this belly oil is gentle, eases itching skin, and improves the appearance of existing scars.

Shop here

Naydaya Body Saviour

Naydaya Body Saviour

A gorgeous nourishing butter great to prevent stretch marks during pregnancy. Perfect for massaging the whole body, this body butter is made with ingredients such as turmeric, shea butter, and rosehip oil.

$66.00

Shop here

Stretch Marks During Pregnancy

Willow by the Sea Belly Butter

A more affordable belly butter made with concentrated organic ingredients that support skin elasticity during pregnancy. It’s a rich moisturiser, so if you are looking for a butter that relieves tight and itching bellies, this is a great option to consider.

$38.00

Shop here

body oil balm for pregnancy  Mere Botanicals Stretch Mark Cream

Mere Botanicals Stretch Mark Cream


A non-greasy stretch mark cream made with calming ingredients such as Chamomile and Aloe Vera. The texture is more like an oil/balm; a little goes a long way, as it’s deeply hydrating and nourishing without being sticky.

$32.95

Shop here

body cream for pregnancy Weleda Stretch Mark Body Butter

Weleda Stretch Mark Body Butter

A Certified Organic Stretch Mark Body Butter is great to prevent stretch marks thanks to the combination of natural and hydrating ingredients. I like that it absorbs so well without feeling oily while leaving the skin hydrated and soft.

$35.95

Shop here

Evereden Golden Belly Serum

Evereden Golden Belly Serum


A lovely belly serum to prevent stretch marks while smoothing, firming, and brightening the skin. Made with centella asiatica, marula, and passion fruit seed oil, the quick-absorbing belly serum is great if you are pregnant or just treating to keep your skin hydrated.

$78.00

Shop here

Bang and Body Stretch Mark Cream for pregnancy

Bang Body Firming Lotion Face & Body Moisturizer

A multipurpose body moisturiser great to use during pregnancy. Its non-greasy texture absorbs quickly, leaving the skin smooth and supple throughout the day. It has a subtle scent that I personally love, but you can also get the fragrance-free formula. I found it great to layer with other body oils during my pregnancy, helping me with stretch marks and elasticity.

$48.00

Shop here

You’ll also like this:

The Power of Embryolisse Lait-Crème Concentré

Caviar Feeling Review: Favourite Products Our Beauty Editors are Repurchasing in 2024

Behind the Hype: Cosrx Snail 96 Mucin Power Essence Review