Lately, I’ve felt like my routine needed a little shake-up, the kind of products that actually make you excited to wash your face at night or throw something new into your handbag. These are the best new beauty launches September 2025 that caught my eye, and yes, they’re worth making room for on the bathroom shelf.
Augustinus Bader The Elixir
Just when we thought the Augustinus Bader skincare lineup couldn’t get any more luxe, here comes The Elixir. The formula is ultra concentrated with minimal water, so every drop is loaded with actives that actually work. We’re talking Advanced TFC8, collagen-supporting marine algae, biomimetic elastin to shield skin from stress, and a calming phytopeptide blend derived from centella asiatica to smooth and renew. The texture? Silky and fast-absorbing, leaving skin plump, luminous, and rested-looking. It’s indulgent, yes, but one of those rare splurges that feels as good as it sounds.
Make Up For Ever Artist Colour Crayon
A multi-use crayon that works on lips, cheeks, and eyes, and the waterproof formula means it stays put even when the humidity doesn’t. It’s a great throw-in your bag and go product.
Charlotte Tilbury Unreal Lips Healthy Glow Nectar Oil
Yes, the lip oil trend is crowded, but leave it to Charlotte to make one that feels right. Unreal Lips delivers a glossy finish with plumped-up lips that look fuller and never sticky. The texture is silky, the hydration is good, and the fruity scent makes it feel like summer in a swipe.
Oribe Supershine Hydrating Shampoo
This luxury haircare launch delivers shine and hydration while gently cleansing, thanks to cranberry extract, pro-vitamin B5, and Oribe’s signature botanical complex. Expect salon-worthy results, minus the blow-dry bill.
Byredo Alto Astral Eau de Parfum
Byredo’s latest perfume, Alto Astral, captures the feeling of alto astral (a Brazilian Portuguese expression for elevated mood and good vibes). Think about coconut water, jasmine, incense, musk, and salted amber that creates a sparkling gourmand that’s warm and musky. If you’re into Sundazed or Bal d’Afrique, this is the cooler, cousin you’ll want on rotation.
Dyson Chitosan Multi-Use Styling Spray
Dyson is bringing their tech to styling products, and this spray is clever. It sets hair with flexible hold, no crunch, no stiffness, while keeping shine and softness intact. Bonus: it performs even in high humidity.
JSHealth Berberine+
Not skincare, but worth noting: JSHealth’s new Berberine+ supplement pairs the buzzy plant compound with chromium to help balance blood sugar, support healthy cholesterol and keep metabolism ticking along. Translation? More steady energy, less of those mid-afternoon crashes. If you already swear by their vitamins, this one feels like the next step in your wellness routine.
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