There’s something deeply satisfying about refreshing your beauty shelf mid-winter, especially when the best new beauty launches of July 2025 include this many fantastic formulas. Whether you’re after smarter skincare, multitasking makeup, or haircare that feels like a salon visit in a bottle, this month’s lineup is exciting. Below, the editor-approved picks we’d happily make shelf space for.
Tatcha The Dewy Milk Moisturiser
This lighter take on Tatcha’s cult Dewy Cream is packed with hydration but never feels heavy. It sinks in instantly, layers beautifully under makeup, and leaves skin feeling plump and fresh, no oil slick in sight. One to reach for when you want that lit from within, glassy skin.
Dyson Airwrap Co-anda 2x™
Do you need the new Dyson Airwrap? If you already own the original, probably not. But if the idea of styling your hair in half the time makes your morning routine sound a little more appealing, then yes, maybe you do. The new Dyson Airwrap Coanda 2x comes with a re-engineered motor that offers double the air pressure and more power, meaning faster drying. It’s also lighter, which your arms will thank you for, and the eight upgraded attachments now come with built-in smarts that tweak airflow and temperature based on what your hair actually needs. It’s not a total reinvention, but it’s a very tempting upgrade.
Vida Glow Liquid Collagen Skin + Energy and Liquid Collagen Skin + Gut
Vida Glow has just added two new blends to its cult Liquid Collagen line-up. Skin + Energy (Green Apple) is designed to support skin, energy and immunity in one go, thanks to a formula that blends marine collagen with green tea extract, red ginseng and liposomal CoQ10.
Skin + Gut (Tropical) focuses on digestion and skin clarity, combining collagen with aloe vera and clinically studied prebiotic derived from New Zealand gold kiwifruit. Both are packed with 5g of hydrolysed marine collagen peptides and comes in new flavours that sounds promising. In trials, 84% of users reported less bloating and 32% felt more energised after four weeks.
Dr. Jart+ Premium Beauty Balm
A July 2025 makeup release that’s already earned its spot in our routines, this multitasking Korean BB cream does it all. Niacinamide and glycerin hydrate and smooth, while SPF 25 protect and provides a buildable coverage that even skin tone for a nice glow effect. It’s the skin tint meets serum hybrid we didn’t know we needed.
ELEMIS Pro-Collagen Black Cherry Cleansing Balm
An update on the OG balm we all know and love, but this time, it smells like cherries and almond milk. Same luxe texture, same makeup-melting power, just more delicious. One of our favourite new skincare products of 2025 so far.
Mecca Cosmetica Future Face Hydrogel Mask
With peptides, ceramides and vitamin C, it smooths, plumps, and wakes up tired skin in minutes. Keep one in the fridge for when your face needs a boost.
Moroccanoil High Shine Gloss Mask
A salon gloss effect at home, minus the appointment. This rinse out mask leaves hair ultra soft and glassy thanks to nourishing argan oil and Moroccanoil’s patented tech. Use it when your strands are looking dull or dry (aka, now).
The Ordinary Sulfur 10% Powder-To-Cream Concentrate
The sleeper hit of the month for anyone with blemish prone or reactive skin. This innovative formula transforms from powder to cream in seconds and goes on totally invisible, no chalky residue, no pimple-patch look.
Formulated with 10% colloidal sulfur, it works to gently reduce inflammation, regulate oil, and calm breakouts without the harshness of traditional spot treatments. And because it’s sulfur-based (not salicylic or benzoyl peroxide), it’s ideal for sensitive skin or those looking for something gentler but still effective. Also worth noting: each bottle offers more than 150 applications, making it way more cost-effective than single-use patches, and way better suited for multiple breakouts at once.
GHD Chronos Curve Max Wand
Big, bouncy curls in less time, with less heat damage? Yes please. This new ghd launch is made for longer hair, delivering soft, tumbling waves using smart heat-sensing tech. If you’ve been waiting for a wider barrel from ghd, this is your sign.
SkinCeuticals A.G.E. Interrupter Ultra Serum
SkinCeuticals A.G.E. Interrupter Ultra Serum targets glycation. (Translation: the process where excess sugar molecules attach to collagen, making it stiff, brittle, and prone to wrinkles.) This silky serum helps protect your collagen, smooth out texture, and improve fullness with some impressive clinical numbers to back it up. It pairs beautifully with their A.G.E. cream or can be used solo.
Oribe Gold Lust Restorative Night Crème for Hair
This one’s for the damaged ends and dry strands among us. Apply this rich crème before bed, let it melt in overnight, and wake up to smoother, shinier, healthier looking hair. Plus, the scent is heavenly, like luxury in a bottle.
Givenchy Prisme Libre Skin-Caring Glow Serum Foundation
A July 2025 makeup release we’re truly excited about. This hybrid formula blends skincare and foundation for breathable, luminous coverage. If you love a radiant coverage but can’t stand the feeling of foundation sitting on your skin, Givenchy’s Prisme Libre Skin-Caring Glow formula sits somewhere between a serum and a foundation.
Infused with 97% skincare ingredients, it hydrates while it evens out your complexion. Expect a luminous, second-skin finish that wears well throughout the day, without clinging to dry patches or settling into fine lines. It’s perfect for everyday wear.
Trinny London Take Back Time Elixir
Dull, tired skin? Trinny’s new elixir is all about restoring radiance. With artichoke polyphenols, vitamin-packed lipids, and micro-infusion technology, it targets hydration, bounce, elasticity, and glow in one step. Results in 28 days? We’ll take it.
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